With International Day of The Girl coming up on Oct. 11, we at CKSK have been doing a lot of work with the charity Plan Ireland and the Because I am a Girl community for their global campaign for women.
This week Plan Ireland, working with CKSK launched a new fundraising campaign called Change Her Story where girls can create a profile and get a direct comparison of what life is like for a girl like them in the developing world. People can then donate and share these profiles to help change the story of the girls in the developing world.
I would encourage every girl to take 2 minutes to:
By doing this, you, along with Laura Whitmore, Cherie Blair, Frieda Pinto, Marcia Cross, Kate Nash and thousands of women and girls worldwide, are giving girls in the developing world a voice. And those voices are starting to be heard. They want an education; they don’t want to be child brides or to walk for miles to fetch water.
Every year SoDA (Society of Digital Agencies) publish an annual report on the state of digital and this years is out now.
Each year this report just becomes richer and more valuable for agencies, clients and brands alike to read. Some notable points that aren’t necessarily earth shattering but certainly continue the digital trends we’ve been seeing:
Having spent about a month with Vine I thought it might be worth giving my thoughts to date and most importantly what value it has for brands with their consumers.
If you’re not familiar, Vine is an app and platform released by Twitter that allows you to record 6 second video clips very simply and upload them to the Vine network, share them on Twitter, etc. and view a feed (much like Instagram) of other users 6 second clips.
Everyone has become obsessed with gesture control systems, whether it’s Microsoft’s Kinnect or projector/camera based systems. The one everyone’s talking about right now is Leap’s new system and while it’s very impressive honestly I think it’s a beautiful desktop peripheral. To me, Thalmic Lab’s Myo (video below) is a real example of some forward thinking innovation.
Now this is wearable, gesture control technology – think Fuel Band/Jawbone Up integration here…
In October last year I spoke at the Dublin Websummit on the death of advertising which I’d like to explore further here. If you’d like some context you can watch that talk here.
In the 1950′s copywriters and art directors in large agencies worked independently, in silos, often not even on the same floor of a building. The acclaimed Creative Director and Founder of DDB, Bill Bernbach could see a problem with this long standing model, particularly with the rapid growth of television. He realized in a world of mixed media, of pictures and words, that separating these two skills was directly inhibiting the quality of communications created by agencies.
I’m often asked in my role as CEO at CKSK what our company’s ethos, approach or magic sauce is that drives the great creativity that is consistently produced.
Quite happily I’m going to divulge our process right here. In this post I’m going outline how we benchmark ideas and problem solving at CKSK. A major component of this is simplicity so this is going to be short and sweet with a few (unnamed) case studies to illustrate the process clearly.
We recently undertook an exercise at CKSK to try to distill and understand what makes a great presenter or public speaker. As part of this we employed the excellent skills of James Sweetman, a performance coach and presentation specialist, you can learn more about James on his site here - jamessweetman.com
Ultimately we set out to understand what works, what doesn’t and how to become even better presenters.
I’m delighted and extremely excited to say that CKSK is bringing Hyper Island, the internationally renowned Digital University to Ireland for the first time. We’ve been working for a while on a partnership with some of the best digital thinkers in the business and are hosting them at our office in Dublin for a 3 day Master Class for our clients and industry folk in general who’d like to attend.
You can get more information about the course either on our site here or read the press release over at Ad World.
I’ve just come back from the most inspiring lunch with innovators, entrepreneurs and social changers all under the age of 30 at Bloomberg’s HQ here in NYC.
Arranged by the Sandbox Network, a group of incredibly inspirational entrepreneurs and activists – all changing the world in their 20′s. The event was hosted at Bloomberg’s incredible HQ in NYC, which if you haven’t been, find a way to be invited, it even beats Google for sheer scale and awe. CKSK’s very own Niamh Hughes arranged the event with Sandbox Founder, Fabian Pfortmüller and chaired by the equally impressive Head of Cross Media Initiatives at Bloomberg, Susan Kish.
If we don’t invest in boosting our digital skills at all levels of the educational system, Ireland’s digital future is bleak. But it’s not too late…
Every year I’m asked to look into the future of digital in Ireland for a variety of publications both on and offline. If I can be entirely frank for one moment, the challenge here is that all agencies do the same thing, we sugar coat the truth. We dance around economic downturns by calling them ‘dips’ and keep advising clients to spend through these blips in the market to ensure that our brands come out glowing.